No matter if your publications are destined for media outlets in Québec, nationwide or internationally, you'll find a wealth of inspirational sources in this section. Contact our communications team to live the Saguenay-Lac-Saint-Jean experience for inspiration and to better inform your public.
Tourism Industry News
Here you'll find the most recent current events regarding tourism in Saguenay–Lac-Saint-Jean to stay up-to-date on the ever-evolving regional tourist industry. Click on the links for more information where applicable.
In this section you'll find photos and videos for use, in addition to maps, promotional tools and documents
Here you'll find the profile of the region, including expressions, the geography, history and a wealth of useful information.
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Subscribe to our newsletter to stay up-to-date on current tourist announcements. It's sent twice a year offering specific and interesting tourism-based topics.
Tourism Saguenay-Lac-Saint-Jean (TSLSJ), a regional leader in tourism, is a joint action organization with their primary activities focused on promoting and developing the overall quality of the tourist experience.
Created in 1977, TSLSJ has 529 tourist company members and a team of 15 professionals.
The territory of the Saguenay-Lac-Saint-Jean regional tourist association is located on northern shores of the St. Lawrence River and extends from the northern point of Lac Saint-Jean to the mouth of the Saguenay River. It's bordered in the NE by the Côte-Nord region, in the NW by the Nord-du-Québec region, in the SW by the Mauricie region and in the SE by the Capitale-Nationale region. Its vast territory of 107,000 sq. km includes 49 municipalities and an Aboriginal community.
The association, which is part of the network of 22 regional tourism industry associations in Québec, unites 600 members from across the territory. It carries out a mandate, which has been entrusted since 1977 by the Ministère du Tourisme, besides managing the lodging tax funds in accordance with strict guidelines established with their partners. Today, TSLSJ federates more than a million dollars from specific environmental actions to inject into regional tourism.
Since 1997, TSLSJ has also benefitted from the support by Canada Economic Development for Quebec Regions in developing its International Marketing Program. This program, which was the first of its kind in Québec, is the preferred tool when promoting the destination to international markets. This bolsters the various promotional tools produced by TSLSJ whose reputation already speaks for itself. These tools include the official tourist guide and themed maps, both excellent references for visitors and the online strategy that enables the region to compete with major Canadian destinations across all media outlets.
Tourisme Saguenay-Lac-Saint-Jean is the only regional organization backed by the expertise of 15 qualified individuals who specialize in tourism promotion and development. They are all devout ambassadors of Saguenay-Lac-Saint-Jean's high-quality offering and ensure to showcase TSLSJ's achievements through every action.