About Tourism Saguenay-Lac-Saint-Jean

A regional tourism industry leader, Tourisme Saguenay-Lac-Saint Jean (TSLSJ) is an organization with a collaborative approach. Their primary activities focus on promoting and developing the tourism offerings' quality ensuring that every client feels warmly welcomed and pleasantly surprised.

Located on northern shore of the Saint Lawrence River, the territory of the Saguenay-Lac-Saint-Jean's regional tourist association extends from northern Lac Saint-Jean to the mouth of the Saguenay River. It borders the Côte-Nord in the north-east, Nord-du-Québec in the north-west, Mauricie in the south-west and Capitale-Nationale in the south-east. Its vast 107,000 km2 territory has 49 municipalities and an aboriginal community.

The association, which is part of the network of 22 regional tourism industry associations in Québec, unites 600 members from across the territory. It carries out a mandate, which has been entrusted since 1977 by the Ministère du Tourisme, besides managing the lodging tax funds in accordance with strict guidelines established with their partners. Today, TSLSJ federates more than a million dollars from specific environmental actions to inject into regional tourism.

Since 1997, TSLSJ has also benefitted from the support by Canada Economic Development for Quebec Regions in developing its International Marketing Program. This program, which was the first of its kind in Québec, is the preferred tool when promoting the destination to international markets. This bolsters the various promotional tools produced by TSLSJ whose reputation already speaks for itself. These tools include the official tourist guide and themed maps, both excellent references for visitors and the online strategy that enables the region to compete with major Canadian destinations across all media outlets.

Tourisme Saguenay-Lac-Saint-Jean is the only regional organization backed by the expertise of 15 qualified individuals who specialize in tourism promotion and development. They are all devout ambassadors of Saguenay-Lac-Saint-Jean's high-quality offering and ensure to showcase TSLSJ's achievements through every action.